WallGraphics

Case Studies

California's Heat Illness Campaign
Focused on preventing heat related illness and death among California’s Farm and outdoor
laborers, this campaign uses Wall Graphics to deliver messages in the English, Spanish,
Hmong and Punjabi languages throughout California with a special focus on rural areas
of the state.

Please visit our gallery page to view this campaign and others in real-world placement.




KFC
DGWB, an agency in Southern California, recently needed help for KFC reaching the Latino population. Traditional media could not reach their target audience with the offer they had presented. WallGraphics gave them the ability to reach the Latino population in areas surrounding the restaurants. The goal for this campaign was to reach lower income Hispanic families within a one mile radius of each store. POP Grafx utilized many of the local businesses reaching this demographic. The WallGraphics were placed on carnicerias, local eateries, c-stores, high traffic strip malls, discount stores and supermarkets. The campaign increased sales during the traditionally slow holiday seasons.

The success of this first campaign led them to renew it during the 2006 holiday season. They also utilized the program during the World Cup Soccer tournament with an offer of four collector cups.

Please visit our gallery page to view this campaign and others in real-world placement.




Los Angeles County Department of Health
The Departments’ Immunization Program has used WallGraphics for a number of years. They needed to reach lower income families who made less than $25K with children under six years old. Specifically, they wanted to target African Americans and Latino families that were difficult to reach in the mainstream media due to psychographic/geographic considerations. Their agency turned to POP Grafx and we implemented a 350 poster program across specific zip codes in Los Angeles County.

This program was widely successful with hundreds of calls coming through to its toll-free call centers every month.

Please visit our gallery page to view this campaign and others in real-world placement.



California Department of Boating and Waterways
Pop Grafx was added to DBW’s media campaign for its boating safety program based on our recommendations and the knowledge that no other media could reach boaters at the most crucial time – when they launch their boat– like WallGraphics. The program proved to be very popular and successful. POP Grafx took DBW’s message and put it in boaters’ faces in areas that traditional media could not come close to reaching.

We created a hotbed of PSA activity in the Delta and Colorado River areas and across California at marinas, launches and boat ramps. They had the ability to reach these areas and provide a clear and targeted message to the only people we wanted to reach: boaters.

Visit our gallery page to view this campaign and others in
real-world placement.