• Geographic  pinpointing – demographic zip code placement research utilizing quintile analysis
• Customization of place-based media
• High traffic exposure to both pedestrians and autos
• Frequency of visits to convenience stores and other neighborhood markets by the target audience
• Value-added marketing to increase exposure (brochures, window and refrigerator case decals, shelf talkers, etc.)
• Excellent point-of-sale and direct response medium – allows for more accountability in your advertising
• Perfect for reaching under-delivered markets, especially ethnic and urban – most media choose to ignore these markets

Advantages

Move Beyond Chain Stores – In addition to chain stores, you can gain access to most independent ”mom and pop” business in the market.

• Demographic Pinpointing
  Target retail locations frequently visited by your target market (ethnic, recreational, parents, etc.)
• High Exposure
  Combined pedestrian and automobile viewing builds impressive Daily Effective Circulation numbers. Return customers quickly build frequency.
• Confirmed Sales
  Drive Point-of-Purchase sales and produce measurable results.
• Reach Underserved Markets
  Gain access to ethnic and urban markets seldom served by other media.